Privacy Policy / Shipping Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.  We do not sell your personal data or share it with third parties apart from those integral to our business as noted below.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.

We also collect data regarding items purchased, searched for, and added to a cart for our own internal purposes.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by using the links below:
- Facebook:
- Google:
- Bing:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

We are happy to delete your data upon request.  Please email to begin the deletion process.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at or by mail using the details provided below:

Unhook, LLC
[Re: Privacy Compliance Officer]
468 North Fork Rd, Black Mountain, NC 28711


Shipping Policy:

What is your "in stock guarantee"?

We stock what we sell, with a few exceptions that are drop shipped by our vendors.  Typical drop ship items include dredges, and there are a couple of storage bag items that we also drop ship.  Usually, drop ship orders placed by 12pm EST ship the same day as a normal order would, they also ship from the same zone so there's no delay.  In the event that a product is sold but out of stock, we'll notify you of the delay and offer a direct substitution or upgrade.  If your order is delayed because of a stock issue, we will include a $10 gift card to use on a future order.

 Pre-orders are exempt from the "in stock guarantee" as the lead time is communicated prior to purchase.  

How much is shipping?

Shipping is $7.99 up to $68.99 in ordered product and free for orders $69+. We typically reach anywhere in the US in 3 business days.  International shipping is available, please email us at for more information or a shipping quote.


How long does it take to ship my order after I place it?

In-stock orders received by noon ship the same business day. If there’s an inventory issue (not common, but things happen occasionally) we’ll notify you ASAP. Our policy is to either expedite or upgrade orders with stock issues.


I changed my mind after ordering a custom rod, are there returns?

There are no returns on custom rods. We have them made by a local company, and due to the custom nature of the product, we cannot return them. We will, however, work with you to make whatever changes you need, within reason.


When will my order get to me? I have fishing plans this weekend.

We ship our orders via USPS Priority, UPS, and USPS Ground Advantage. This means most of the country is covered in 2-4 business days, with the Northwest and West Coast being 3-5 business days.  All orders to Alaska, Hawaii, APO boxes, protectorates and territories ship via USPS.

Where are you located?  Can I come and walk around the store? 

Our office location is in Black Mountain, NC. Our warehouse is not open to the public. 

Sales Tax on Purchases:

The Tackle Room is located in Buncombe County, North Carolina.  We collect applicable North Carolina state and regional sales tax on items sold within the state.  International orders may be subject to duties and customs fees, which are the responsibility of the customer.

Tackle Room ships to many locations both foreign and domestic.  We utilize the United States Post Office and other common commercial carriers in interstate and foreign commerce.  Our company is governed and complies with the laws of the State of North Carolina, and The United States.

We are not aware of tax laws levied by jurisdictions outside of the various political subdivisions in the State of North Carolina for which we are responsible for tax and legal compliance as it relates to products. Our customers, as part of the purchase agreement with our company, agree to be responsible for compliance with any tax laws that exist in their specific location outside of North Carolina or the United States of America. Therefore, it is the responsibility of the customer to pay the amounts due on all sales that require additional duties or taxes to the tax jurisdiction having authority over them.

We will not knowingly ship a product that is illegal in another political subdivision outside of North Carolina in violation of state or federal law. The customer is responsible to determine whether or not the product that they are ordering has any prohibiting restrictions levied by the political subdivision that they reside in.

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