
Billy Bay Halo Shad
The Billy Bay Halo Shad puts a light-reflecting holographic insert inside a durable soft plastic shad body. The result is a slow-sinking bait that flashes and shimmers on every twitch and fall. Pre-rigged with a 1/4oz weight and 2/0 hook, it is ready to fish out of the pack. See our soft plastics collection for more options.
- Holographic insert reflects light from every angle
- 1/4oz weight with 2/0 saltwater hook
- 3-3/4 inch length with slow sink rate
- Targets sea trout, redfish, flounder, and more
- 11 color options, 3 per pack
- $10.99
The Flash That Pulls Fish Off the Grass
Baitfish flash when they turn. It is one of the strongest feeding triggers in shallow water, and the Billy Bay Halo Shad replicates it better than most lures on the market. The internal holographic insert catches ambient light and throws it in every direction, creating the illusion of a panicked baitfish even on a slow retrieve.
The slow sink rate keeps the Halo Shad in the upper water column where trout, redfish, and flounder are actively hunting. At 3-3/4 inches with a 1/4oz weight, it matches the profile of most inshore baitfish without being so heavy it plunges past the strike zone. Eleven colors cover everything from clear water naturals to stained water attention-getters.
The slow sink rate keeps the Halo Shad in the upper water column where trout, redfish, and flounder are actively hunting. At 3-3/4 inches with a 1/4oz weight, it matches the profile of most inshore baitfish without being so heavy it plunges past the strike zone. Eleven colors cover everything from clear water naturals to stained water attention-getters.
Holographic Flash
The internal halo insert reflects light at every angle, creating the same flash pattern that live baitfish produce when they turn or dart. This attracts predators from a distance and triggers reaction strikes on the fall.
Slow Sinking Presentation
The 1/4oz weight is calibrated for a slow, natural sink rate. The bait stays in the upper water column longer than heavier jigheads, matching the behavior of injured or fleeing baitfish that predators key in on.
Pre-Rigged and Ready
Each bait comes pre-rigged with a 2/0 saltwater grade hook and 1/4oz internal weight. No separate jighead purchase needed. Open the pack, tie on, and cast. Three per pack.
How to Fish Billy Bay Halo Shad
- Tie to your leader with a loop knot for best action
- Cast near structure, grass edges, or drop-offs
- Let the shad sink with a natural slow fall
- Retrieve with a twitch-pause pattern to activate the halo flash
- Watch for strikes on the fall, which is when most bites happen
Specs & Common Questions
Everything you need to know before you buy
Full Specifications +
| Brand | Billy Bay |
| Type | Soft Plastic Shad |
| Weight | 1/4oz |
| Length | 3-3/4 inches |
| Hook | 2/0 Saltwater |
| Pack Size | 3 |
| Colors | 11 |
| Price | $10.99 |
What species does the Halo Shad catch? +
Sea trout, redfish, flounder, snook, and other inshore predators. The flash and slow sink trigger strikes from anything feeding on small baitfish. See our flounder guide.
How do I fish a Billy Bay Halo Shad? +
Cast near grass lines, oyster bars, or structure. Retrieve with a twitch-pause-twitch pattern. The flash fires on the twitch, and the slow fall triggers strikes on the pause. See our redfish guide.
What color should I start with? +
Clear Silver Sparkle for clear water. Pink or chartreuse for stained conditions. Magic Chicken and Lucky Penny are solid all-around choices. See our lures vs live bait guide.
Do you carry other Billy Bay lures? +
Yes. We also carry the Billy Bay Halo Shrimp Perfect Sinker for a shrimp profile presentation. See our Billy Bay Halo Shrimp.
Can I use this under a popping cork? +
Yes. The slow sink rate makes it effective under a popping cork. Pop the cork and let the Halo Shad flutter down on the pause. See our popping corks.
Is the hook saltwater grade? +
Yes. The 2/0 hook is built for saltwater applications. Sharp out of the package and corrosion resistant. See our saltwater lure guide.



